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Full Title
Net Neighbours
Keywords
Structure, dependability, socio-technical systems, age concern, internet
shopping, shopping by proxy
Locations: York and Newcastle
Summary
Net Neighbours is a scheme designed to assist clients of
Age Concern, York (ACY) to carry out grocery shopping via the internet,
albeit indirectly. Although there has been much talk about so-called silver
surfers–older people who regularly use internet services–there
is still a proportion of older people who do not have access to the internet
and the services that it can provide. Net Neighbours addresses this issue
by using trained volunteers to perform the online part of the internet
grocery shopping on behalf of the clients.
Compared to the more usual do–it-yourself approach
to internet shopping, the Net Neighbours’ shopping by proxy approach
increases the number of stakeholders and communication channels involved.
The volunteer phones their client to obtain their shopping list and arrange
a delivery time, and simultaneously checks on the client’s general
well-being. The volunteer then orders the groceries via the supermarket’s
website, selects the appropriate delivery slot and pays for the groceries
using their own credit card. The volunteer phones the client to confirm
that the order has been placed, before phoning ACY to confirm the details
of the shopping along with the estimated cost (for reimbursement). If
the client has any personal problems, the volunteer will also report these
to ACY. The supermarket delivers the goods directly to the client at the
selected time. ACY phones the client to check that the delivered order
was satisfactory. The client is also asked for the actual cost of the
shopping (so that the volunteer can be reimbursed) and reminded to send
the payment to ACY.
The factors contributing to the dependability of Net Neighbours
are shown in the following table:
• Client
o Grocery order gets delivered on time,
and is correct.
o Volunteer rings at arranged time to take
order.
o Social contact with volunteer.
• Volunteer
o Client is at home at pre-arranged time
of contact.
o Supermarket web-site is working.
o Credit card details are not compromised.
o Volunteer gets paid promptly by ACY.
• Agency (ACY)
o Client gets required groceries delivered
in a timely manner.
o Client pays for groceries in a timely
manner.
o Client has social contact with volunteer.
o Client has social contact with supermarket
delivery driver.
o Volunteer does not defraud client.
o Volunteer gets reimbursed in a timely
manner.
The extra stakeholders add to the complexity of the structure
of the scheme and issues of trust are raised by the extra associated dependencies.
ACY, however, already have in place facilities to assure the trust in
several components of the service, such as carrying out background checks
on volunteers, and taking up references. The Net Neighbours scheme has
the beneficial side effect that it provides a way of mitigating problems
of social isolation that can occur among older people. The volunteers
are encouraged (and expected) to develop a social relationship with the
clients, albeit usually restricted to telephone conversations. What is
somewhat ironic is that in the Net Neighbours scheme, much of the structure
is provided by people, rather than technology. This does raise other issues,
however, which means that the key to dependability lies in the way that
the overall service is administered.
Links
"Age
Concern York"
"The
Net Neighbours site."
Papers
Blythe, M., Monk, A.F. and Doughty, K. (in press) Socially
Dependable Design: The Challenge of Ageing Populations for HCI, Interacting
with Computers, accepted subject to revision.
Blythe, M. and Monk, A.F. (2005) Net Neighbours: adapting
HCI methods to cross the digital divide. Interacting with Computers, 17,
35-56.
Author
Andrew Monk, A dot Monk at psych dot york dot ac dot uk
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